Sing is a 3D animated film produced by Illumination Entertainment, distributed by Universal Pictures, and directed by Garth Jennings. The feature film was released in theaters between late 2016 and early 2017, arriving in Italian theaters on January 4, 2017.
Set in a world populated by anthropomorphic animals, the film tells the story of Buster Moon, a koala who owns a struggling theater. In an attempt to save it from bankruptcy, he organizes a major singing competition open to all the town’s residents. Through a colorful cast of characters and numerous musical numbers, Sing celebrates the talent, passion, and desire to achieve one’s dreams, elements that contributed to the film’s international success.
From a graphic standpoint, one of the film’s most interesting aspects is the attention paid to typographic elements and its visual identity. The end credits use the Semplicità typeface, an elegant 20th-century Italian typeface, specially reconstructed by us based on available originals.
Reconstructing the typeface required careful analysis of the shapes, proportions, and distinctive details of the letters, with the goal of faithfully restoring the characteristics of the original design and making it usable again in a digital environment.
For use in the film, we were contacted directly by Jon Kovel, who offered us the possibility of using the typeface in the production materials. Thanks to this collaboration, Simplicity was officially included in the credits of Sing.
